Paid search ads
Buying clicks from people already looking for what you sell, with the negatives and tracking set up so the budget is not quietly leaking.
What it covers
- Keyword research separated by buying intent
- Negative keyword lists built and maintained
- Ad copy and extensions written and tested
- Landing pages matched to the ad that sent the click
- Conversion tracking verified before spend starts
- Monthly reporting against the agreed cost per result
How it works
Agree the number
Before anything spends, we agree what a result is worth to you and what tracking proves it happened.
Build it tight
Campaigns structured by intent, with the negatives in place from day one rather than added after the waste.
Spend against it
Budget moved toward the terms that convert, and reported against the number you agreed.
Who it is for
Businesses whose buyers search with intent, and who want the spend accounted for rather than assumed.
Questions we get
How do you stop us paying for the wrong clicks?
Negative keyword lists from day one, and campaigns split by intent. Most wasted search spend is a missing negative.
Do we need new landing pages?
Often yes. Sending paid traffic to a generic page is the most common reason otherwise good campaigns underperform.
Is tracking set up before we spend?
Always. If we cannot prove a result happened, we cannot tell you what it cost.